“A strip of material, as of ribbon or leather... placed between the pages of
a book to mark the reader’s place,” the humble, ubiquitous bookmark. Ah, but
in the hands of Jinny Baeckler and Emily Townsend, and the 40-some kids who
participated in Ms. Townsend’s “make and take” workshop at the Plainsboro
Public Library earlier this month, the bookmark becomes a tool for
international dialogue — and there’s never enough of that.
The story goes this way, and it may not even need a bookmark. Through
August, nearly 150 bookmarks made by more than 60 artists from all over the
world will hang in rows in the library’s gallery/all-purpose room. They
share only a few characteristics: they’re all vertical, with holes punched
in the top and raffia ties, and their creators’ names and contact specs
appear somewhere on them.
After that, it’s wide-open creativity that traveled in an envelope —
“mail art,” in other words. And Ms. Townsend, a mail artist herself, invited
this deluge of diversely beautiful bookmarks that came to her via the mail,
of course. She says, “It made getting my mail for the last few months quite
a treat.”
Hearing from library director Ms. Baeckler of this summer’s theme,
Cultural Crossroads: Discovery Summer 2008, Ms. Townsend promptly
suggested “mail art” as one way to bring it to life. A gallery exhibit of
international bookmarks, paralleling the theme that will run through the
library’s dance, science and art activities for everyone, might open windows
on “cultures we don’t look at as often,” Ms. Baeckler says.
Once the bookmark show was up, Ms. Townsend’s workshop would then make
artists and connoisseurs of the kids in attendance. “Everyone can do art,”
she declares. “It’s not an elitist thing. It’s the action, the process, not
what results.”
So, just what might an artist do with a strip of paper or fabric that may
be 6 inches long and up to 4 inches wide? Oh, a great many things, including
painting with watercolor or magic markers, using photographs, postage
stamps, foil or sparkle or even a spent yellow balloon. Although collages
and prints (made from woodblocks, eraser carvings and monotypes) are the two
main mediums employed, the bookmarks are mixed media in the truest sense.
The plot thickens, as the bookmarks are further mixed. Each child at Ms.
Townsend’s workshop made two bookmarks, one to keep and one to substitute
for her or his favorite on display. The exhibit then came to include
international and workshop-produced bookmarks, while every child took home
one of each as well.
Kids were encouraged to contact the artists behind the bookmarks they
selected, generating mail from the U.S. to such places as Portugal,
Venezuela, South Africa, Russia... and back again.
Connections made; communication commenced; mail art in operation! Or, as
Emily Dickinson might have put it, “There is no frigate like a bookmark/ To
take us lands away...”
And mail art would mean, says Ms. Townsend, starting with decorated
envelopes. (When she received the initial 150 bookmarks, they invariably
came in artful envelopes, bearing hand-designed stamps and calligraphy,
among other elements. She included some of them in her poster advertising
the workshop.)
Mail art is a movement that started in the 1950s and entails working
outside the gallery world, Ms. Townsend says. It’s a sharing activity among
artists; it’s not commercial and no money is involved.
Ray Edward Johnson (1927-1995) of Detroit, Mich., who studied at the
fabled Black Mountain College in North Carolina, and later lived in New
York, is considered the “founding father of mail art.” Early on, he eschewed
the abstract painting then in vogue and turned to collage.
Eventually, Mr. Johnson, who was also involved with performance art,
began mail art by sending images and text to people all over. He’s credited
with pioneering the use of text in the visual arts.
To invite mail art in the form of bookmarks for the library exhibit, Ms.
Townsend says she contacted those she has “met” through other mail art
shows. She also posted calls for mail artists on various Web sites. Then
came the deluge.
Ms. Baeckler cites the cadre of area artists who do one program a summer,
contributing to the library’s “rich learning environment.” During April
(“youth arts month” at the library), she says, Ms. Townsend was named
Plainsboro’s 2008 Community Artist of the Year. In conversation, the two
agree about the great value of kids “seeing the effect of the creative
force” and how making their own mail art “validates them as artists.”
But there’s a final chapter — the bookmark exhibit, workshop and swap,
with the resulting cross-cultural communications, isn’t the whole story.
About 20 special bookmarks, now displayed on a separate gallery wall, will
be auctioned off to benefit the library’s building campaign.
Bidding is underway right now, with winners to be announced at the
International Banquet, Aug. 2. (Details in person, by phone, or on the Web
site.)
The story epilogue will be — what else? — the new Plainsboro Public
Library, scheduled to open in 2009. Its features will include a glass-walled
dedicated gallery (now, the exhibit space doubles as a storytelling locale
and serves still other purposes), a health information center on the second
floor and a third floor science center.
And just maybe, free bookmarks at the front desk.
Artistic bookmarks are on view at the Plainsboro Library, 641 Plainsboro
Road, through August. Hours: Tues.-Thurs. 9 a.m.-8:30 p.m., Sat.-Sun. 10
a.m.-5 p.m. (609) 275-2897;
www.lmxac.org/plainsboro. Emily Townsend on the Web:
www.etstudio.net